Contributed by Alix Mcmurray
In the world of credit, the market has diversified into "wholesalers," "retailers" and "brokers". You can choose from whom you wish to purchase that credit card: the financial institution itself (e.g. Chase Bank), the featured business for purchases (e.g. Disney, Continental Airlines),or the consumer resource (i.e. credit comparison website). The promise, "I can get it for you wholesale" used to mean that you'd be paying less by "cutting out the middleman."
This doesn't play out in the credit marketplace, and this can be to your advantage. You can shop at the credit market of your choice, buy your credit card from the merchant of your choice, and the value you get resides in the credit account itself. Which is why you need to really look it over before you buy, just like a cantaloupe.
You can look at the rewards of your low rate credit card like getting an extra scoopful of cashews in your bag, or a baker's dozen of doughnuts in your box. Regular purchases on your low rate credit card can get you "cash back" rewards toward future purchases. Your friendly neighborhood vendor likes to see his customers come back again and again.